Privacy Policy

At Hyperice Central (“we”, “us”, or “our”), we respect your privacy and are committed to protecting the personal information of our fitness professionals, home gym enthusiasts, and commercial facility clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hypericentral.com.

1. Information We Collect

We collect information to provide better services to all our fitness equipment customers:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you purchase our premium fitness equipment.
• Commercial Client Information: Business name, tax ID, and purchase history for gym owners and facility managers.
• Transaction Data: Details about purchases of our adjustable benches, barbells, and other fitness equipment.
• Technical Data: IP address, browser type, device information, and browsing behavior on our site.
• Account Information: Username, password, and preferences for registered users.

2. How We Use Your Information

We use your information to enhance your fitness equipment purchasing experience:

• Process orders for our commercial-grade equipment and provide order confirmations
• Offer personalized recommendations for gym equipment based on your preferences
• Improve our website functionality and product offerings
• Communicate about orders, products, services, and promotional offers
• Provide commercial clients with bulk order invoicing and account management
• Prevent fraud and enhance the security of our payment systems
• Comply with legal obligations and enforce our terms of service

3. Data Sharing and Disclosure

We may share your information in these limited circumstances:

• Payment Processors: With Visa, MasterCard, JCB, and PayPal to complete transactions for our fitness equipment.
• Shipping Providers: With logistics companies to deliver your orders globally (excluding select Asian and remote regions).
• Service Providers: With companies that help us operate our business (website hosting, customer service, marketing).
• Legal Compliance: When required by law or to protect our rights and safety.
• Business Transfers: In connection with any merger or sale of company assets.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve customers worldwide (except select regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We implement robust security measures to protect your fitness equipment purchase data:

• 256-bit SSL encryption for all transactions
• PCI-DSS compliant payment processing
• No storage of full payment details on our servers
• Real-time fraud monitoring systems
• Regular security audits of our systems

6. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your personal data under certain circumstances.
• Opt-Out: Unsubscribe from marketing communications at any time.
• Account Management: Commercial clients can manage their account preferences.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

• Essential Cookies: Necessary for site functionality and secure checkout.
• Performance Cookies: Help us understand how visitors use our site.
• Marketing Cookies: Allow us to show relevant fitness equipment ads.

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

Our fitness equipment is intended for professional and adult use. We do not knowingly collect information from children under 16.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. We’ll notify you of significant changes by posting the new policy on our site with an updated date.

10. Contact Us